On January 22, DARA will welcome Mary Buckham to share with us about “Primal Branding" via Zoom. Join us for a free morning presentation that will undoubtedly improve how you market your books.
ACTIVE BRANDING: 8 Elements That Take YOUR Brand to a whole new level whether your published or yet-to-be-published. What Makes You Buy One Book Over Another and what does this mean for authors. Examine the 8 codes of primal branding and how they impact how we all choose a book and why. You'll never look at branding the same way.
You’ll also be amazed to find: · What Nora Roberts, Sherrilyn Kenyon and Stephen King have in common. · What is meant by pagans or unbelievers. · How key words can differentiate YOUR brand in a good way. · Why some authors, and stories are much more memorable than others and why [hint: it’s not about the writing]. Guests are asked to email firstname.lastname@example.org for the Zoom invitation. There is no fee to attend this meeting.
About Mary Buckham USA Today bestselling author Mary Buckham learned to get into and out of trouble at a very early age. Time has added to her opportunities—detained by Israeli intelligence; strip-searched by a Greek border patrol while traveling with a priest, sneaking into Laos. When not personally avoiding nuisances caused by her insatiable curiosity she writes Urban Fantasy, Romantic Suspense and Young Adult novels as well as an upcoming Mystery Series. In her spare time Mary writes Writing Craft books including, A Writer’s Guide to Active Setting, Writing Active Hooks and Break Into Fiction®:11 Steps to Building a Powerful Story for writers of all genres.
Visit Mary online at https://www.marybuckhamonwriting.com/
Denny S. Bryce keeps us up to date about marketing in a pandemic at the January 27, 2021, meeting of DARA.
With in-person author events such as conferences, in-store launch parties, and book club gatherings on hold, how can authors do the best job possible in advertising, marketing, publicizing and engaging readers?
What’s the difference these days in publicizing and promoting for the indie book authors vs. traditionally published authors? Or has this line blurred? Let’s discuss how a 2021 marketing plan looks in light of the pandemic.
Let’s share ideas and have a frank discussion about what it takes to get the most out of social media platforms and author marketing partnerships during COVID-19!
And remember: The POWER IS IN THE PLAN!
About Denny S. Bryce
Denny S. Bryce writes historical fiction, and her debut novel, WILD WOMEN AND THE BLUES from Kensington Books will be on sale on March 30, 2021. (Editor’s Aside -- This novel is one of Bustle’s Most Anticipated Debut Novels of 2021, and one of Oprah Magazine’s Most Anticipated Historical Fictions of 2021! Congrats, Denny!)
A marketing and public relations professional, Denny spent more than 20 years running her event marketing firm. For nearly 10 of those years, she also wrote and read Buffy/Spike fan fiction. A devoted fan of Buffy the Vampire Slayer, Firefly, and Angel (the TV series), she is also a classic film buff and loves genre TV. Current favorites include Bridgerton, A Discovery of Witches; This is Us, The Flash, and Seal Team–and of course, Outlander_Starz!
Denny has taught workshops on marketing for authors and spoken on romance and historical fiction panels at the Strand Book Store and BookCon in New York City, the Baltimore Book Festival, and the Gaithersburg Book Festival, to name a few. A member of the Historical Novel Society (HSN), the Women’s Fiction Writers Association (WFWA) and Novelists, Inc. (NINC), Denny also completed the 2019 TIN HOUSE WINTER WORKSHOP (a prestigious literary workshop) in Portland, Oregon, and is a 2020 PITCH WARS adult mentor.
She is represented by Nalini Akolekar at Spencerhill Associates and recently relocated from northern Virginia to Georgia.