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Blog Post

Primal Branding

On January 22, DARA will welcome Mary Buckham to share with us about “Primal Branding" via Zoom. Join us for a free morning presentation that will undoubtedly improve how you market your books.

ACTIVE BRANDING: 8 Elements That Take YOUR Brand to a whole new level whether your published or yet-to-be-published. What Makes You Buy One Book Over Another and what does this mean for authors. Examine the 8 codes of primal branding and how they impact how we all choose a book and why. You'll never look at branding the same way.

You’ll also be amazed to find: · What Nora Roberts, Sherrilyn Kenyon and Stephen King have in common. · What is meant by pagans or unbelievers. · How key words can differentiate YOUR brand in a good way. · Why some authors, and stories are much more memorable than others and why [hint: it’s not about the writing]. Guests are asked to email for the Zoom invitation. There is no fee to attend this meeting.

About Mary Buckham USA Today bestselling author Mary Buckham learned to get into and out of trouble at a very early age. Time has added to her opportunities—detained by Israeli intelligence; strip-searched by a Greek border patrol while traveling with a priest, sneaking into Laos. When not personally avoiding nuisances caused by her insatiable curiosity she writes Urban Fantasy, Romantic Suspense and Young Adult novels as well as an upcoming Mystery Series. In her spare time Mary writes Writing Craft books including, A Writer’s Guide to Active Setting, Writing Active Hooks and Break Into Fiction®:11 Steps to Building a Powerful Story for writers of all genres.

Visit Mary online at

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