

Pursue your personal publishing happily-ever-after
DARA Welcomes Laura Bull on February 22nd
Building Your Personal Brand Into A Literary Empire

This webinar is designed to help participants understand and harness the power of personal branding to elevate their literary careers. Through concise and actionable insights, participants will learn the foundational elements of branding and how to differentiate it from marketing. The session will provide practical tools for identifying their brand purpose, defining shared values, and creating strong brand pillars.
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The highlight of the workshop will be a quick, accessible lesson on constructing a Brand Matrix—a proprietary tool to align all aspects of their authorial identity with their readers' expectations. Attendees will leave inspired and equipped to build their personal brands into enduring literary empires.
Key Takeaways:
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Branding vs. Marketing: Understand the core differences and how branding builds long-term trust.
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Why Branding Matters: Learn why a strong brand can be the foundation of an author’s career.
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Branding Basics: Discover the importance of purpose, shared values, and brand pillars.
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The Brand Matrix: Gain a practical framework to bring all branding elements together cohesively.
Q&A: 15-minute session to answer specific branding challenges and questions from the audience.
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See her bestseller on Amazon. Click here for a free brand checklist that will walk through many of the steps she takes her clients through.
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Bio:
Laura Bull is the founder and CEO of The Brand Management Company, a bestselling author, and a brand strategist who specializes in transforming people into competitive and sustainable business brands. Early on in her career, Laura spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musician's On Call.
Now an Amazon instant bestselling author in multiple categories like Marketing, Direct Marketing and Marketing for Small Business, From Individual to Empire: A Guide to Building an Authentic and Powerful Brand offers insurmountable knowledge to teach others what it takes to become a powerful "influencer." Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful. Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix that gives entrepreneurs step by step directions to discover their own authentic and competitive brand.
A consultant and speaker, Bull spent six years as an adjunct professor teaching disciplines in marketing and music business at multiple colleges and universities including SMU's Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University.
She currently resides in Dallas with her husband and two daughters.
You can find out more about her at https://www.thebrandmgmt.com/
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At DARA, you will find...

