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Book Marketing: Online All-the-Time or What?

Denny S. Bryce keeps us up to date about marketing in a pandemic at the January 27, 2021, meeting of DARA.

With in-person author events such as conferences, in-store launch parties, and book club gatherings on hold, how can authors do the best job possible in advertising, marketing, publicizing and engaging readers?

What’s the difference these days in publicizing and promoting for the indie book authors vs. traditionally published authors? Or has this line blurred? Let’s discuss how a 2021 marketing plan looks in light of the pandemic.

Let’s share ideas and have a frank discussion about what it takes to get the most out of social media platforms and author marketing partnerships during COVID-19!

And remember: The POWER IS IN THE PLAN!

About Denny S. Bryce

Denny S. Bryce writes historical fiction, and her debut novel, WILD WOMEN AND THE BLUES from Kensington Books will be on sale on March 30, 2021. (Editor’s Aside -- This novel is one of Bustle’s Most Anticipated Debut Novels of 2021, and one of Oprah Magazine’s Most Anticipated Historical Fictions of 2021! Congrats, Denny!)

A marketing and public relations professional, Denny spent more than 20 years running her event marketing firm. For nearly 10 of those years, she also wrote and read Buffy/Spike fan fiction. A devoted fan of Buffy the Vampire Slayer, Firefly, and Angel (the TV series), she is also a classic film buff and loves genre TV. Current favorites include Bridgerton, A Discovery of Witches; This is Us, The Flash, and Seal Team–and of course, Outlander_Starz!

Denny has taught workshops on marketing for authors and spoken on romance and historical fiction panels at the Strand Book Store and BookCon in New York City, the Baltimore Book Festival, and the Gaithersburg Book Festival, to name a few. A member of the Historical Novel Society (HSN), the Women’s Fiction Writers Association (WFWA) and Novelists, Inc. (NINC), Denny also completed the 2019 TIN HOUSE WINTER WORKSHOP (a prestigious literary workshop) in Portland, Oregon, and is a 2020 PITCH WARS adult mentor.

She is represented by Nalini Akolekar at Spencerhill Associates and recently relocated from northern Virginia to Georgia.

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